Manager – Loyalty Program

Full Time in Sales / Marketing
  • Gurgaon View on Map
  • Post Date : April 23, 2021
  • Apply Before : May 29, 2021
  • Salary: ₹80,000.00 - ₹120,000.00 / Monthly
  • Applications 0
  • View(s) 33
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Job Detail

  • Offered Salary 1000
  • Salary for search 1000

Job Description

Job description

 

  • Provide inputs for formulation of overall organization strategy, and short/ long term business plans to leverage loyalty
  • Develop and deliver on strategy, goals and performance metrics for the loyalty function as per the goals and objectives of the organization
  • Conceptualize CRM marketing campaigns, craft messaging & build relevant workflows by segmenting the user base appropriately to identify opportunity areas in the user’s lifecycle
  • Planning and delivering CRM strategies, encouraging customer retention and customer loyalty.
  • Develop the budget for the loyalty vertical and monitor and ensure adherence to budget
  • Working with the marketing team to create, implement and monitor the framework for new member acquisitions
  • Work with the marketing team to create, implement and monitor the entire customer lifecycle management framework; create & track annual communication calendar, promotion plans and digital marketing strategy to achieve organisation objective
  • Experience with CRM software required. Monitor and maximize customer lifetime value strategies ensuring maximum profitability.
  • Customer Journey Mapping & Effectively utilize push notifications, SMS & email campaigns to target users with relevant and personalized communication.
  • Work closely with the Analytics and Information Technology team to develop strategy and process for leveraging the rich data asset and building insights on the loyalty drivers
  • Ensuring the database is segmented effectively for targeted marketing activities.
  • Manage customer loyalty programs and other customer retention programs.
  • Lead the reporting, monitoring, tracking for the different campaigns & also publish appropriate performance dashboards

 

 

Job requirements

Required Skills:

  • 7 years + work experience with experience in Banking / Travel / Airline / Hospitality / Retail industry preferred in Loyalty Programs.
  • Customer Relationship Management. Customer Lifecycle Management
  • Customer analytics & Customer centricity is a must.
  • Previous experience in CRM marketing/retention marketing/email, push notification, SMS.
  • Prior experience with an e-com player a Plus
  • Excellent team player with good written and verbal communication skills.
  • Detail-oriented with excellent written and verbal language skills.
  • Ability to manage/influence multiple stakeholders, good cross-functional skills.

Key Skills

Customer life cycle management, Hospitality, customer analytics, Formulation, Customer retention, SMS, Digital marketing, Information technology, Marketing strategy, Monitoring

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